Identity of Gallerie d’Italia

AMDL CIRCLE has redesigned the visual identity of Gallerie d’Italia: they have devised the new logo and developed the museum graphics, including the room panels and fixed and movable signage.
The logo is an iconic round arch and is intended to be an open door inviting you to enter the world of art, reaffirming the commitment to culture of the financial institution in relation to its context. The logo expresses the desire to activate a dialogue with the city, opening up the museum sites, which are deposits of our cultural heritage, to the public. The choice of the arch places it in continuity with the three arches of the well known pictogram of Intesa Sanpaolo, which conveys the idea of solidity and union of cultures and people.