Alessi Ars Metallica

The layout design devised by AMDL CIRCLE for Ars Metallica, the event by Alessi taking place during Milan Design Week 2023, forms a vibrant scenography that tells of and brings together the company’s latest metal creations. 

An undulating chrome tent runs along the courtyard of Palazzo Borromeo d’Adda and generates a reflective environment connecting the classicism of the architecture with the exhibition of the innovations proposed at the Fuorisalone 2023. The bright, curvilinear mantle splits up and reflects the exhibition space, changing the perception of the loggia and offering an unusual view of the famous palazzo, which is dressed in metal for the occasion. A series of “apses” between the columns of the courtyard welcome and present Alessi’s products, creating ad hoc narrative moments for the new Poêle Collection by Philippe Starck, the Conversational Objects cutlery by Virgil Abloh, the original work Obget Inutile by Salvador Dalí and the special series created under the new brand, Il Tornitore Matto, by Alberto Alessi, who has brought together nine international designers to experiment with the art of the metal lathe.

The layout design for Ars Metallica carries forward the Circle’s idea of weaving sensory connections through the unconventional use of materials and finishes.