Mostra “Alessi 100-001”

To celebrate Alessi’s 100th anniversary, an installation has been created inside the Manzoni Gallery in Milan. A succession of installations unexpectedly occupies the rationalist spaces designed by Alziro Bergonzo in 1949, immersing visitors in a gallery made up of rooms of wonders, visible from the display cases. Each of the different rooms explores a design macro-theme, interpreting the brand’s founding values: Industrial Craftsmanship, Art, Paradox, Beyond, Hybridisation, Research Lab, Irony, Borderline, Poetry, Thingness, Transgression and Futurespective. These concepts are represented by the most iconic objects, symbols of everyday domesticity-a kettle, a nutcracker or a toilet brush-set in eclectic scenarios with bright colors that stimulate the possibilities of creative thinking. Says Michele De Lucchi, “Along one of the most beautiful streets in Milan, windows open to look out onto a world of dreams: this is where we have staged the values of Alessi, from transgression to tradition, with dreamlike settings, daydreams that everyone can interpret to open new paths in the mind and be inspired by creativity.”